Growth shouldn’t feel like guesswork
You’ve got goals, and a million decisions to make across brand, marketing, ops, sales, and customer experience. We simplify the chaos to help you move forward with clarity, confidence, and momentum.
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Not with buzzwords. Not with big-agency fluff. Just smart, senior-level guidance from people who’ve been there, and who stay by your side as you navigate what’s next.
Meet Your Growth Partners
We’re a collective of senior operators across marketing, sales, operations, and customer experience. We don’t just hand you a strategy and walk away; we roll up our sleeves and help you build what’s next, together.
GO-TO-MARKET STRATEGY
Make your first move count.
We help sharpen your positioning, define your ideal customer, and build a launch plan that meets the moment, so you're showing up clearly, credibly, and in the places that matter.
PERFORMANCE MARKETING
Built to convert.
We craft and manage ROI-driven campaigns across paid social, search, affiliate, and influencer channels—with a focus on outcomes. Every program is tailored to your goals, grounded in performance, and designed to evolve with your business.
PUBLIC RELATIONS
Earned attention, strategically placed.
We help you tell the right story, to the right people, at the right time. Whether it’s product launches, partnerships, or thought leadership, we make every media moment count.
RETAIL EXPANSION
From pitch to shelf
We bring firsthand experience navigating retail, from channel strategy and buyer meetings to launch planning. We’ll help you prep, pitch, and position with confidence.
CUSTOMER EXPERIENCE
Loyalty starts with intention.
​We design end-to-end customer journeys that foster trust, spark emotion, and drive long-term value, from first impression to lasting advocacy.
OPERATIONAL EFFICIENCY
Smooth systems. Smarter growth.
We simplify backend operations, streamlining workflows, aligning tools, and building infrastructure that keeps your business moving with more clarity and less friction.
COMPLIANCE
Built to grow. Structured to protect.
​From product certifications to legal requirements and data privacy, we help you check every box and create a foundation that’s safe, smart, and ready for what’s next.
SUPPORT OPS
Ready for every conversation.
We design and refine support that aligns with your brand values. Whether you're standing up a new team, implementing AI and automation, or selecting a BPO partner, we do it with care and cost-efficiency.
LOGISTICS
Precision behind the scenes.
The most loved brands deliver reliably. We help streamline your fulfillment operations: warehousing, inventory, and last-mile delivery, so your products move quickly and efficiently.
Our Team
About SecondWayve
Get to know us…
We’re a hands-on team of growth-minded leaders who’ve taken brands from zero to global, including Shokz. We know the pressure of launching, pivoting, expanding, and staying sane along the way.
Our model is different. We don’t show up with an agenda; we show up with empathy, experience, and a bias for action. We’ll ask the hard questions, give the honest answers, and stand beside you while we figure it out together.
You’re not alone. And you don’t have to know it all.
Let’s build what’s next.